Over the last couple of days, I’ve been chatting to a couple of freelance/digital media types about social bookmarking. We all do it – pin recipes to check out later, bookmark an article in your browser or save it to Pocket. The general thought process is “Ooh that looks interesting, I’ll save it to read/watch later today/this week”
The big articles never get read.
They sit at the bottom of our To Do list, nagging at us to read them. Sure, some of them we will read. I tend to sit down each morning and catch up on the latest items in my apps, and YouTube feed. But there are still those articles that you never get round to – and they play on your conscious. I asked my group of Freelance Lifestyle ecoursers what percentage of articles they save to read later, and then never read. Answers range from 25% to 50%.
Why don’t we read those articles? Personally, the main reason I won’t go back and read an article is because it’s either too long or it’s something I feel I should read, but don’t actually want to. Short, snappy articles tend to get read in the moment, rather than put off. Ali-Camden-Smith from Over A Cuppa made a great point:
“Layout for me, if it is loads of text and no breaks my brain say’s save it till later and I don’t usually go back! So yes concentration wise it has to grab me straight away and look easily digestible too! Video’s more than 4 mins I rarely get to the end unless it is really good!”
Recently, I’ve been going through my Pocket account and clearing out anything I haven’t bothered to read. Some of the articles in there were 1-2 years old! I’ve set myself a new rule. If I don’t read it within a week, the article goes in the (virtual) bin.
The Freelance Lifestyle going forward
Time is one of the things we’re all limited on – but more so for freelancers and anyone who works online. Which has got me to thinking about the kind of content I’m creating here. I don’t want it to be the kind that clogs up your bookmarks or reading app. Short, snappy and helpful is the goal. So more ‘How To…’ posts, list posts and A-Zs of Freelancing. A new feature is coming soon to Fridays – A Day In The Life Of A Freelancer, interviews with a lovely bunch of creatives so you can have a peek into what other people do. There may be the odd long-form article, but only very occasionally. To be brutally honest, brevity is one of my strengths anyway (I was always the student at school who wrote articles based on hitting the lowest word count requirement, rather than squeezing it under the top word count limit)
I’ve also got a couple of plans up my sleeve for videos – three minute long videos (just enough to watch while you’re making a cup of tea).
One more thing….VEDA
Talking of videos – I’m going to be taking part in VEDA (Vlog Every Day In April). I can’t promise I’ll do every day, but it’s a great way to boost your experience of vlogging. Fancy joining me? I’m going to be joining Savvy Sexy Social’s VEDA, with an editorial calendar packed full of ideas for what to vlog about.