Happy Pitch Slap Wednesday (not sure what the hell I’m talking about? You’ll need this post then). Welcome to a new series of monthly posts identifying ways to find new business and find new business.
Pitching for work can feel like an endless, tedious task at times, so these tasks should help keep #PitchSlapWednesday fresh!
Online: Facebook adverts. Have you tried Facebook advertising yet? If you’ve got a page, there’s a good chance you might have given the Boost function a try. At just £3 a post, it’s worth a try eh? But have you tried using the PowerEditor function? It gives you far more freedom to pick and choose your audience – so a post about your services can reach exactly who you want it to. There’s a great guide here if you’re looking to try it out.
Offline: Flyers. In the world of digital media, it’s easy to forget about offline old school marketing. But depending on your services, a well placed flyer or poster can be really effective. Say you’re selling a service that requires face-to-face interaction locally. It’s important to reach them in the places they’re visiting. So if you offering a service where mothers are your primary target, make sure your posters are up in community halls, nurseries if possible and kids play areas. You can create a quick and easy poster using Canva.com.
In a community: Guest posts. When was the last time you wrote a guest post? I know, I know, sometimes it’s enough of an effort writing your own blog. But a well placed guest post can make a huge difference to your viability – and help you reach new potential clients and customers. Perhaps even consider a post swap to get a bit of accountability with another blogger?