It’s Monday, which means it’s time for the latest freelance challenge. For those new to the blog (welcome!), the Weekly Freelance Challenge is a post where I set a challenge for myself and my fellow freelancers. Sometimes, the challenges are purely business-related, and sometimes they’re about achieving a better work/life balance.
This week is a follow up on last week’s challenge. Last week, I asked you to write a list of your dream clients. Did you find an hour to scribble down who you’d love to work for? Excellent. This week, I want you to pitch to one of them.
If you haven’t pitched to anyone before, this can be a hugely intimidating task. Let’s go old school though, and break it down into ‘bite-sized chunks’ (anyone else having GCSE revision flashbacks?)
Look at what the potential client is currently doing. Do your research – better to be knowledgable about their business than look clueless if they ask further questions. Have a look on LinkedIn, google the company and check out the industry news if you don’t already.
Look at what they might be missing, and how you can help. Try and nail down exactly why what you can offer is unique. It might be a particular case study, a contact or information they can’t find elsewhere.
Draft an email. Clients potentially get lots of pitches, so keep it brief, to the point and clear.
If you’re pitching to an editor, give them a hint of what you want to write about, but don’t go into too much detail. Sadly some magazines and newspapers will say no to you, but give your idea to their in-house team as freelance budgets are tight.
Don’t talk prices. Yet. But do give them a link to your website or portfolio. If your LinkedIn profile is up-to-date and filled with recommendations from previous clients, send that too.
Get a couple of friends/family members to check it through. Then hit send.
Don’t forget to think outside the box. Send a client an infographic of your pitch, a video or a podcast. It’s not always suitable, but sometimes it can help you stand out.
I’m going to be doing this later this week. If you’ve pitched before, I’d love to hear any tips you might have – just leave them in the comments below.
Will you be taking part in this week’s Freelance Challenge?
It’s that time of year when we all start to reflect on what we’ve done so far this year. I know I’ve been doing that a lot recently, after a tough but really interesting year. It’s easy to get to the point where you find yourself treading water, relying on your current client base and not thinking about the future. So now is the time to reassess what you’re currently doing, and what you want to do going forward.
This week’s task is a simple one to get the planning procedure rolling. Make a list of your dream clients. It might be a list of all the brands you’d love to work for, or an outline of the kind of client you want to work with. This will help you focus your plan for 2013.
Here’s some things to think about when drawing up your list:
Do you want to work with big or small businesses? A mixture of both?
Which brands do you admire? Why?
Do you want your dream clients to have a particular ethical approach?
Would you prefer to work with charities?
Do you want to work with a certain sector e.g. fashion/tech/food?
What would you like to bring to those clients?
So, who would be on your dream client list? Share your thoughts below!
Christmas is just around the corner. Frankly, I’ve been counting down the days since August, this is an acceptable level of Christmas craziness, yes? Our thoughts are turning to the ton of gift-buying, turkey-cooking, chocolate-consuming in the weeks ahead. If you’re freelance, chances are you’re also thinking about winding down your workload so you can have a little time off over Christmas.
Here’s how this usually works out for me:
1st December: Hurrah, just a few weeks to Christmas! All this work will totally be done by then. Think I’ll take a gift shopping break. And make some mince pies.
8th December: Ah, extra workload from clients wanting to get things done before the new year.
15th December: Writes To Do list of everything to do in the next ten days. Begins to panic.
24th December: AAAAAAH ALL THE WORK TO DO IN AND STILL DOING IT! At this stage, I’m a grumpy, snappy mess. Not exactly feeling the festive cheer.
This won’t be happening this year. This year, I have a plan. It’s foolproof*. It includes doing the following:
Ask clients for their expected workload at the end of November, to plan ahead and work out how much time I’ll need. Be firm that additional work can only be requested up until the 8th December.
Email all clients to let them know which days I won’t be working over the holiday period.
Try to get ahead in that first week, by clearing my diary and focussing on getting ahead as much as possible.
Accepting that this won’t be the time to start new projects. January is that time.
Plan each day. Now is the time to get super-organised and plan out each day to make sure you’re as efficient as possible.
Is this your first Christmas as a freelancer? Or are you a seasoned pro? How are you going to plan ahead for the Christmas working period?
*There will still be panicking. There will always be panicking. Just less of it.
This week’s Weekly Freelance Challenge is an easy one. In theory.
This week, I want you to schedule in some tech-free time. Whether it be an evening, a day or a whole weekend. Personally, I think one of the hardest things about freelancing is switching off from work. Mainly because the constant stream of tweets, Facebook notifications, emails and stats are addictive.
So! Switch off your computer, pop your phone on silent (or even better, I dare ya!, turn it off) and ignore your iPad for a few hours. Now go do something fun.
Use that free time to do something fun. Like:
Take the time to cook a meal with your partner/friends/family, and sit down at the table together to eat it. While you’re cooking, you might want to do some meal planning.
Make a list of Christmas presents to buy. I adore this spreadsheet idea from A Thrifty Mrs (but do it on paper for now)
The Weekly Freelance Challenge does exactly what it says on the tin. Each week, I’ll set a challenge that I will take part in, and it’s open for anyone to join in. One week it might be about improving productivity or finding new clients, and the next week it might be about how to lead a healthier freelance lifestyle. Feel free to join in and leave a comment with your progress, leave a comment on my Facebook page or use the Twitter hashtag #TWFCUK.
How did you all get on with last week’s meal planning freelance challenge? Did you get round to doing it? I’d love to know how you got on in the comments below.
This week’s challenge is all about doing something challenging. Something you’ve been scared about doing for a while, but really want to do.
It could be something work-related, like:
Create your first YouTube video
Create your first podcast
Contact someone you admire for advice
Book a speaking engagement.
Submit a guest post/contact your favourite blog about guest posting
Organise a business event (Clue: That’s my challenge with Sally Todd!)
Request LinkedIn recommendations.
Or something personal, like:
Organise an event with friends
Sign up for an exercise class
Take up a new craft
Sign up for some extreme sport/a marathon
Book a trip somewhere on your own
So, what are you going to challenge yourself with this week? Let me know in the comments below, or over on Twitter @emma_cossey.
I like to cover a range of topics in this freelance lifestyle challenge, ranging from how to pitch to new clients to how to fit exercise into your schedule. The last few challenges have been work-based, so I thought it might be time to throw in something freelance lifestyle-related.
Ah food. Working from home means you’re close to a) a fridge full of the stuff, and b) numerous gadgets to cook it up. No more supermarket soggy sandwiches for you! Unfortunately, this often means a hastily thrown together mountain of pasta, or something deep fried. Or nothing at all, aside from a constantly refilled coffee cup.
For me, one of the best ways to get on top of food and meals as a freelancer, is to create a weekly meal plan. Sitting down to plan out your meals for the week will hopefully save you time, money and, if you’re on the diet wagon with me, calories/fat/carbs. I tend to do it on a Sunday, then do the shop on a Monday (when the shops are quieter).
Here are my five steps for Meal Planning success.
Find your recipes
Search through your cookbooks, Pinterest boards, favourite blogs and bookmarks for recipes. The first time you’ll do this, it’ll probably take a while. To make things quicker in the long run, keep a notepad by your side and make a note of all the recipes you like.
Pop the recipes you’re going to do this week into a planner. I just write mine down in a Wunderlist list, but you could use a spreadsheet, or a whiteboard/blackboard on your fridge. I like this meal planner on Amazon for easy planning.
Search and shop
Make a shopping list of all the foods you’ll need. Have a look through your cupboards, check what you need and then hit the shops (or do an online shop). Personally, I like to visit shops like Aldi or Lidl first to pick up cheaper fresh produce, then check out one of the bigger supermarkets after for the rest.
Store, freeze or eat
When you get home, work out if you can cook any of the meals ahead and freeze now, so you can just defrost and reheat later in the week. It’s no exaggeration that doing this has changed my life. Once a week, I cook a batch of breakfast burritos for the Mr to take to work, some pizza puffs for snacks and lunches, boil a batch of chicken breasts to shred and separate into portions, and some lemon chicken (just pop a raw chicken breast in foil, squirt lemon juice on it, add tarragon then wrap up for the freezer. Then bake for 45 mins from frozen) and some smoothie mixes (packs of mixed fruit).
I can cook, pack or freeze all of the above in two hours. That’s it. Done for the week.
If you’ve picked up a bargain piece of meat in the supermarkets that goes out of date today, throw it in the oven while you’re dealing with the rest of the week’s food.
Sit back, smug in the knowledge that dinner is already sorted for the week. Also, keep looking out for potential recipes. Now it’s autumn (YAY!), you should be able to find lots of recipes for foods you can throw in the slow cooker (from the fridge or freezer), so you can smell it gradually through the day. Yum.
I’ve got a little scrapbook of recipes now, both online and off, and a stockpile of homemade meals in the freezer so there’s no reason why I shouldn’t cook.
If you’re not sure where to start, I’ve popped some useful resources below.
Pinterest boards: I have a board filled with Freezables (including the recipes for pizza puffs and breakfast burritos). I’ve also recently created a Meal Planning board with recipes I’m planning to cook.
Once a Month Mom is the Queen of meal planning and freezables. She’s recently changed the site recently, so you may have to subscribe for some features, but most of the recipes are still available. I like that you can search by your need – e.g. ingredient, type of diet, style of cooking. It’s all fairly simple too, hurrah! I get the email updates each day, which I’d recommend.
Get using your Kindle. I like the Once a Week Cookbook, especially as it’s currently only £1.54 to download. When I find recipes I like, I screen grab them and save them to a special photo folder on my iPad.
If you’re a UK resident, you might notice a lot of the recipes are from the USA. Our friends across the ocean are hugely organised when it comes to food. Anyway, it’s worth getting a set of measuring cups as a lot of their measurements are done this way. I like this super-cute measuring cup set.
I really do think you’ll be surprised at the difference it makes though. I’ve noticed that between shopping at Lidl/Aldi and doing this, I cut my weekly shop by between a quarter and a third a week. Plus, freezing a lot of it means you don’t waste so much fresh food. Best of all, I’m not far less likely to say “oh, shall we just order in from Pizza Hut?”.
Gosh, that was a longer post than I had initially planned! As you might have guessed, meal planning is this week’s challenge! You don’t have to go to the extensive lengths I have – but try writing down a basic idea of what dinners you’re going to have this week before you do your shop. I bet you’ll find you avoid that panic in the first few aisles of Tesco, when you fill your trolley with anything plastered in a special offer sticker.
Are you a meal planner? Do you have any tips to share?
This week, it’s all about the money. The benjamins. The moolah. The dough. Y’know, the stuff that helps us pay our bills (and pay for shoes).
I got myself into a bit of a tizz recently, as I was doing a lot of work, but the payoff didn’t really equal it. After a chat with the wise and wonderful JJ from This Little Lady Went To London, I had a look at what I was charging for my work. While my daily rate is about right, my packages were quite a bit cheaper than the competition. So, I’ve raised them! It’s a bit of a scary thing to do, but hopefully my current prices now reflect the time and skill I put into my work.
So! My challenge this week for you is to do the same. Are you charging the same prices you were when you first started? It’s very common for newbies to charge very little or nothing at all at the start before they gain some confidence. Or perhaps you’re concerned that charging higher rates will cut your customer base. That’s true, but wouldn’t you rather provide a high quality service at justifiable prices?
Here are a few things to do to decide on your prices (and don’t be afraid to reassess your prices every six months!)
Have a watch of this Marie Forleo video for a guide on how to set your prices:
The Weekly Freelance Challenge does exactly what it says on the tin. Each week, I’ll set a challenge that I will take part in, and it’s open for anyone to join in. One week it might be about improving productivity or finding new clients, and the next week it might be about how to lead a healthier freelance lifestyle. Feel free to join in and leave a comment with your progress, leave a comment on my Facebook page or use the Twitter hashtag #TWFCUK (a football team have nabbed TWFC!).
Last week’s challenge
Last week’s challenge was all about updating your Twitter bio. I gave mine a bit of a rewording, and threw in a few more keywords. How did you get on? Did your bio need an updating?
This week’s challenge
This week is another simple one, but one that you might feel a little shy about: asking for recommendations. A great recommendation (or even better, several great recommendations) could be just the trigger for a potential client to get in contact if you display them on your website. I’ve got them in my packages section if you want to see some examples. It’s a scary thing to ask for, but most people are more than happy to provide one. I’ve had the odd bit of business through this when I’ve used the LinkedIn method too, so it’s worth doing.
There are two ways to do this:
Email your previous and current clients directly asking for a recommendation. One way to do this is to add it as a note on the end of your invoice. Something like “I hope you’re happy with the work I’ve done for you. If you are and have a minute, I’d really appreciate a short recommendation for my website”
Do it through LinkedIn. This is the easier method if you’re shy, as you can just send a request through their website as a standard business procedure. The other benefit of this method is that it will be displayed on your page, which will add more oomph to your profile. I like oomph.
Once you’re done, let me know how you’ve got on in the comments, or on Twitter using the hashtag #TWFCUK!