One of the things I learnt early on in my freelancing career, is that it’s always best to be the one contacting your client, rather than the other way around. As a freelancer, you maintain control of the situation if you can spot and fix a problem with a client without waiting for them to notice and contact you. And maintaining regular contact with a client means you’re more likely to spot a problem – or simply make sure that you and the client know that things are on track.
There are plenty of ways to keep in touch with your client on a weekly basis, without annoying them.
- Set up a weekly catch up call
- Send them weekly reports
- Drop all of your clients a regular newsletter of the industry news
It’s also important to keep in touch with previous clients, for potential repeat business. You can do this by:
- Sending ‘check-in’ emails every couple of months, checking in on how they’re getting on and if they need any help
- Add them to your client newsletter, for added value (plus you could add special offers into the newsletter sidebar to potentially tempt them back)
- Offer them a referral bonus if they send other clients your way
- Encourage them to like your brand Facebook page, Twitter account or blog