When someone asks you what you do, what’s your usual response?
I’ve been freelancing for nearly five years, but I still don’t know how to answer that question. Right now, I’m doing everything from copywriting and blogging to social media planning and consulting. I love the variety of my work. But there isn’t one term to cover all of it – and freelancer doesn’t cut it.
Which means I have the following options when introducing myself to others:
- List what I do. While I occasionally do this, especially when out networking, it’s hardly the most interesting option. And it all sounds like I have a scatter-gun approach to business rather than offer the whole digital content package.
- Tailor it to my audience. This can be a great option if you’re looking to give your services a little sales boost. For example, when meeting a business owner with no social media presence, I’ll mention my social media services first.
- Introduce myself as an entrepreneur. I’ll be honest – I’m uncomfortable with this term. Like the term ‘blogger’, I think it’s developed a bit of a reputation. It also feels like a label others should give you, not one you should give yourself.
- Create a term. Recently, I’ve been trying out Digital Content Consultant. It covers social media and online content, and hopefully comes across as more professional than ‘I’m a freelancer who writes and tweets stuff’.
I still don’t think I’ve found the right answer. In fact, the world of digital media changes so quickly that it’s hard to find a correct label that is applicable for more than a few months. But Digital Content Consultant seems to work for now.
How do you introduce yourself as a freelancer?