It seems like a post pops up in my Google Reader every week raving about the benefits of posting on your blog every day. And I completely agree with them. During the 30 Day Blog Challenge (which you can see here), I saw my traffic and subscribers rise substantially.
But posting every day is hard. I write for eight or nine blogs, and I post on half of them daily. On top of that, I work three days a week as a social media and web co-ordinator, so finding the time to post daily on my own blog tends to slip down on the priority list.
However, I’ve been working on a few ways to increase my posts on this site, at least to several times a week.
Build an online scrapbook for ideas
I often come across a post, image, infographic or video that I’d love to feature on the site…then forget all about it a day later. Now, I use Read It Later (a toolbar addon that allows you to save a page quickly to read later) and Springpad (to grab all sorts of urls and media for later use). This way, I save time and collect lots of potential post material.
Both of these tools have iPhone apps too, and Springpad also has an iPad app.You can also view your Read It Later items on the personalised magazine app Zite for the iPad, and save items from Flipboard onto RIL.
Create a scheduled spreadsheet
Popping all your posts into a spreadsheet is a bit like unloading your brain into something a little more organised. You can see what you need to publish that day, which gives you goals and targets to work towards. If you’re using WordPress, the WordPress Editorial Calender is brilliant for this. Otherwise, a simple Google Doc/Excel doc will do the job nicely.
Set themed days
If you find you’re lost for inspiration sometimes, it’s worth having themed days for your blog posts. For example, every Friday could be the day you do a mini-summary of your recent blog posts/activities, and Silent Sunday is also a popular theme (and quick too!)
Posts don’t need to be long
For ages, I’ve been fighting the mindset that a good post has to be a long post. But some of my most popular posts are simple infographics, videos and images. Variety is key, so a mix of long and short blog posts makes your content look interesting and stops you going a bit mental about the idea of writing a 500-word post every day. You might also want to consider video blogging.
Write on the go
Most of us have smart phones now, and with tablets becoming more and more popular, there are more opportunities to write on the go. Even if you don’t have the tech, you can still jot down any ideas or draft posts when you’re on the go. This is one of the few reasons why I like getting the train – it’s the perfect time to write a distraction-free post.